WORK FOR GOOD CUT - TV/CINEMA

The ugliest sweater - Foundation ILAS
ONG

Shortlist

Title:	The ugliest sweater
Brand:	Foundation ILAS
Product/Service:	ONG
Client:	ILAS
Entrant Company:	MADE
Agency:	MADE MÉXICO
Production Company:	The Maestros
Editing Company:	The Maestros
Creative Director:	Eugenio Arangüena and Carlos Carbajal
Release Date:	2025-01-06
Duration:	02:36
Individual Credits:	Yosu Arangúena, CEO
Individual Credits:	Cristian Rocha, CEO
Individual Credits:	Andrea Balboa, Art director
Individual Credits:	Carlos Carbajal, Copywriter
Individual Credits:	Dafna Viniegra, Client
Notes for Judging:	The Ilas Foundation, established by Dafna and Sofía, is dedicated to the prevention and mitigation of child sexual abuse. Inspired by Dafna's personal experience as a survivor, the foundation's efforts are driven by a commitment to safeguarding children from the trauma she endured. The foundation implements targeted prevention campaigns, strategically timed to coincide with periods of heightened risk or specific situations that may facilitate abuse. This film presents a narrative told through a deliberately disorienting lens, subverting traditional storytelling to explore what initially appears to be a mundane Christmas experience. The “ugly sweater” serves as a tangible anchor, gradually revealing a hidden truth that resonates deeply with the audience. The film’s final twist delivers a heart-wrenching emotional impact, prompting viewers to reflect on their own vulnerability. The distinctive narration, combined with unsettling art direction, music, and performances, creates a palpable sense of unease that draws the audience into the character’s disturbing reality.