WORK FOR GOOD CUT - TV/CINEMA

The Last Supper - Fondazione Giulia Cecchettin
Education programs

Shortlist

Title:	The Last Supper
Brand:	Fondazione Giulia Cecchettin
Product/Service:	Education programs
Client:	Fondazione Giulia Cecchettin
Entrant Company:	Cookies Agency
Agency:	Cookies Agency
Production Company:	Groenlandia
Editing Company:	Artificio
Sound Company:	Manners / Label
Creative Director:	Francesca Mudanò, Filippo Rieder
Release Date:	2026-02-27
Duration:	00:45
Individual Credits:	Co-Founder//COO: Andrea di Castri
Individual Credits:	Copywriting: Francesca Mudanò, Ella Marciello
Individual Credits:	Art Direction: Filippo Rieder, Oscar Colapinto
Individual Credits:	Head of Social: Matteo Villa
Individual Credits:	Director: Simone Godano
Individual Credits:	Executive Producers: Barbara Brown, Leonardo Godano
Individual Credits:	Line Producer: Cecilia Passa
Individual Credits:	Assistant Director: Paolo Gentilella
Individual Credits:	Second Assistant Director: Vincenzo Rosa
Individual Credits:	Casting: Sara Casani
Individual Credits:	Director of Photography: Valerio Azzali
Individual Credits:	Production Design: Valeria Zamagni
Individual Credits:	Costume Design: Alessandra Trippetta
Individual Credits:	Make-up: Beatrice Leucadito
Individual Credits:	Sound (on set): Bertrand Chaumeton
Individual Credits:	Editing: Francesco Loffredo
Individual Credits:	Sound Design & Mix: Matteo Bendinelli
Individual Credits:	Colorist: Rosario Balistreri
Individual Credits:	Music: We Were There by Federico Albanese
Individual Credits:	Post-production: Artificio
Notes for Judging:	Italy is one of only seven European countries where relationship and sex education is not mandatory in schools. At the same time, a woman is killed every three days. Research from King’s College London & Ipsos (IWD 2026, 29 countries) shows: – 31% of Gen Z men believe a wife should obey her husband – 25% of young men do not consider non-consensual touching violence These data confirm that inequality is culturally reproduced long before violence becomes visible. In the absence of formal education, culture becomes the default educator. Gino Cecchettin, whose daughter was killed by her boyfriend at 22, through the Giulia Cecchettin Foundation, calls for a cultural shift driven by education, placing men at the center as allies and agents of change. The campaign was created to serve this mission: to elevate the public conversation and transform the narrative from violence as an isolated act to violence as a cultural pattern sustained by normalized male behavior. By exposing how harmful attitudes are normalized through casual conversation, the campaign reframes gender-based violence as a shared cultural responsibility. The film unfolds around a dinner table, where everyday phrases escalate until the audience recognizes the pattern they have always heard, and perhaps repeated. The campaign delivered the following verified business and brand outcomes, with virtually no investment: • Revenue impact: €15,000+ raised in the first week through individual donations (Source: Internal donation platform data) • Additional fundraising impact: €100,000 donation publicly allocated to the Foundation’s partner network during Rai 1 prime-time program Affari Tuoi (Source: National broadcast confirmation and internal records) • Engagement metrics: 8.5M+ video views, 240K+ likes, 2.5K+ comments, 50K+ shares, 47,400+ saves within the first 7 days (Source: Instagram Insights, Meta Analytics) • Supporter behaviour: 569 one-time donations, 74 new monthly recurring donors, 200 volunteer applications activated within the first week (Source: Internal CRM data) • Institutional impact: Activation of educational programmes in three Italian regions (Puglia, Toscana, Veneto) following the national debate generated by the campaign (Source: Official regional communications) All results are based on internal donation data, CRM reports, Meta Analytics, national broadcast confirmations, and official institutional communications, and have been verified internally by Fondazione Giulia Cecchettin. The campaign was: Covered by major Italian national news outlets - 25+articles in one weekend Quoted live during the Sanremo Festival Finale (11.22M viewers - 68% share) - Rai 1 Discussed on Che Tempo Che Fa - Nove Discussed on Quante Storie - Rai 3 Screened in Universities across Italy Screened at the Equal Opportunities Commission of the Italian Order of Chartered Accountants Screened in UIL Cesena Live talk at Gruppo Amadori (2000 employees present) Screened every night at Aperishow Treviso - reaching 180K+ attendees in 7 days. A national education conference aimed at schools and comprehensive institutes, organized by CESP Grosseto (Center for Public Education Studies).
Additional Credits:	Publisher/Label: Manners / Edel Cast: Marco Tè, Matteo Cecchi, Alessandro Bertoncini, Loris De Luna, Cristina Cappelli, Giovanni Cannata, Laura Martinelli, Flavia Zazza