INNOVATION CUT
- STRATEGY
(Single)
From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable - McDonald's
System Catering
Shortlist
|
Title:
|
From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable |
|
Brand:
|
McDonald's |
|
Product/Service:
|
System Catering |
|
Client:
|
McDonald's |
|
Entrant Company:
|
OMD Germany GmbH |
|
Agency:
|
OMD Germany GmbH |
| Release Date: |
2025-07-17 |
| Individual Credits: |
Ann-Katrin Kleinhenz (OMD) |
| Individual Credits: |
Ariane Gramsch (McDonald’s) |
| Individual Credits: |
Anja Stimpfle (OMD) |
| Individual Credits: |
Lorena Harlander (McDonald’s) |
| Individual Credits: |
Carsten Bonse (TheTradeDesk) |
| Individual Credits: |
Steffen Behrends (Scholz & Friends) |
| Individual Credits: |
Jan Tornquist (TheTradeDesk) |
| Individual Credits: |
Eyleen Reimers (TheTradeDesk) |
| Individual Credits: |
Madeleine Westensee (TheTradeDesk) |
| Individual Credits: |
Benjamin Pahnke (TheTradeDesk) |
| Individual Credits: |
Klaus Fleck (TheTradeDesk) |
| Individual Credits: |
Josh Golbert (TheTradeDesk) |
| Additional Credits: |
Scholz & Friends; TheTradeDesk |