INNOVATION CUT - PR

GamiFries - McDonald's
McDonald's

Shortlist

Title:	GamiFries
Brand:	McDonald's
Product/Service:	McDonald's
Client:	McDonald's Philippines
Entrant Company:	Leo Manila x BBH Singapore
Agency:	Leo Manila x BBH Singapore
Creative Director:	Gustavo Bonzanini/BBH Singapore
Release Date:	2025-07-18
Duration:	02:00
Individual Credits:	Chief Creative Officer: Sascha Kuntze/BBH Singapore
Individual Credits:	Chief Creative Officer, Publicis Groupe PH/Leo Manila: Raoul Panes
Individual Credits:	Chief Creative Officer, Publicis Groupe SEA: Ajay Vikram
Individual Credits:	Managing Director: Sid Tuli/BBH Singapore
Individual Credits:	Chief Strategy Officer: Stéphane Missier/BBH Singapore
Individual Credits:	Executive Creative Director: Janson Choo, Khairul Mondzi/BBH Singapore
Individual Credits:	Associate Creative Directors: Nico Tangara, Luke Somasundram/BBH Singapore
Individual Credits:	Art Directors: Jereek Espiritu, Jonathan Chen/BBH Singapore
Individual Credits:	Copywriter: Syahmina Abyana/BBH Singapore
Individual Credits:	Head of Production / Executive Producer: Wendi Chong/BBH Singapore
Individual Credits:	Senior Producer: Chun Yi Kwek/BBH Singapore
Individual Credits:	Head of Client Service: David Anson/BBH Singapore
Individual Credits:	Account Executive: Rachel Kwek/BBH Singapore
Individual Credits:	General Manager, Leo Manila: Judy Medina
Individual Credits:	Client Services Director, Leo Manila: Kimie Arenillo
Individual Credits:	Group Creative Director, Leo Manila: Mela Advincula
Individual Credits:	Creative Public Relations Lead, Publicis Groupe SEA: Barbara Messer
Individual Credits:	Head of PR, MSL PH: Carol Battad
Individual Credits:	Marketing Director: Ashley Santillan-Delgado
Individual Credits:	Media Relations Head, MSL PH: Lendl Fabella
Additional Credits:	MSL Philippines Influencer Relations: Francesca Umali Influencer Relations: Enzo Zuluaga McDonald's Philippines Chief Marketing Officer: Ada Almendras-Lazaro Marketing Director: Ashley Santillan-Delgado