WORK FOR GOOD CUT - TV/CINEMA

Interview with myself - Social builder
Association

Shortlist

Title:	Interview with myself
Brand:	Social builder
Product/Service:	Association
Client:	Social Builder
Entrant Company:	Saatchi & Saatchi France
Agency:	Saatchi & Saatchi France
Production Company:	Partizan
Creative Director:	Pierre Viallaneix
Release Date:	2025-10-20
Duration:	03:28
Individual Credits:	Antoine Montes, Creative Director
Individual Credits:	Alban Gallée, Creative Director
Individual Credits:	Pierre Torregano, Directeur Artistique
Individual Credits:	Arthur Bonnet, Concepteur Rédacteur
Individual Credits:	Zoé Lucas, Directrice Artistique junior
Individual Credits:	Cédric Charron, Head of Planning Stratégique
Individual Credits:	Chléo Cerdan, Directrice Stratégique
Individual Credits:	Alexandre Riniotis, Planneur Stratégique
Individual Credits:	Florence Bridier, Directrice Commerciale
Individual Credits:	Léïla Akodjenou, Directrice Conseil
Individual Credits:	Nicolas Stablo, Chef de Publicité Sénior
Individual Credits:	Rosalie Charrier, Réalisatrice
Individual Credits:	Yann Hurpy, Directeur de Production
Individual Credits:	Nathalie Lapicorey, AI Producer
Individual Credits:	Benjamin DESPLANQUES & Emma Lou JACONO, Producteurs son
Notes for Judging:	Insight: Women are underrepresented in tech not because they lack skills, but because of perception. They don’t see themselves in it, and they don’t feel legitimate. Strategy: Not to tell them they can succeed, but to show them that they already can. By creating AI-powered doubles embodying alternative career paths, we designed a moment of confrontation, reflection, and awareness. The campaign combined cutting-edge AI with human, intimate storytelling, creating a tangible bridge between self-perception and the realm of possibilities. Execution INTERVIEW WITH MYSELF merged advanced AI with raw, authentic human storytelling. Each avatar was trained using the participant’s real face, voice, and micro-expressions, then rendered and projected live on set, enabling a real, two-way interaction between the woman and her digital double. This setup created an emotional experience perceived as spontaneous, real, and not staged or performed. Visually, the creative approach focused on intimacy: tight framing, soft lighting, and subtle movements to capture every reaction, every smile, every hesitation, and every tear. The tone was empathetic, introspective, and empowering, balancing wonder with vulnerability. The project existed both as a live experience and as a film, designed to maximize immersion and reach. Every detail—from AI integration to cinematic direction—was crafted with one goal: to make technology deeply human. Results Initial results, 10 days after the launch of the INTERVIEW WITH MYSELF experience: ✅ +104% website traffic ✅ 1.2 million organic impressions ✅ +75% increase in registrations for Social Builder Academy, the leading e-learning platform that supports, trains, and helps women access careers in digital and technology fields.