B2B (BUSINESS-TO-BUSINESS)

Wake Up with CrAIg - AT&T Business
AT&T Business

Shortlist

Title:	Wake Up with CrAIg
Brand:	AT&T Business
Product/Service:	AT&T Business
Client:	AT&T Business
Entrant Company:	Critical Mass
Agency:	West BBDO & Critical Mass
Production Company:	World War Seven
Editing Company:	Cabin Editing
Sound Company:	Lime Studios
Creative Director:	Matt Miller & Val Carlson
Release Date:	2025-07-10
Duration:	02:15
Individual Credits:	Nicole Granese, Chief Strategy Officer, West BBDO
Individual Credits:	Danger Bea, Executive Creative Director, West BBDO
Individual Credits:	Chris Santaiti, Creative Director, West BBDO
Individual Credits:	Kurt Warner, Creative Director, West BBDO
Individual Credits:	Jose Hurtado, Art Director, West BBDO
Individual Credits:	Matt Epstein, Copywriter, West BBDO
Individual Credits:	Olivia Romas, Senior Copywriter, West BBDO
Individual Credits:	Patrick Cambria, Senior Designer, West BBDO
Individual Credits:	Lauren Barrett, Group Creative Director, Critical Mass
Individual Credits:	Matt Goldberg, Creative Director, Critical Mass
Individual Credits:	Lowell Ong, Creative Director, Critical Mass
Individual Credits:	Alison Steingold, Creative Director, Critical Mass
Individual Credits:	Jaymie Senga, Associate Creative Director, Critical Mass
Individual Credits:	Molly Learner, Senior Copywriter, Critical Mass
Individual Credits:	Arion Lapuz, Senior Art Director, Critical Mass
Individual Credits:	Harley Kane Villena, Senior Copywriter, Critical Mass
Individual Credits:	Mateo Hernandez, Designer, Critical Mass
Individual Credits:	Bailey Upper, Designer, Critical Mass
Individual Credits:	Conor Brandt, Copy Lead, Critical Mass
Additional Credits:	Jonathan Fan, Communications Strategy Director, West BBDO Trae Watlington, Group Strategy Director, West BBDO Steffanie Golliher, Senior Strategy Director, West BBDO Siena Frolich, Junior Strategist, West BBDO Matty Candelario, Business Lead, West BBDO Jenn Estorga, SVP, Account Director, West BBDO Niki Lohr, Business Director, West BBDO Natalie Cervantes, Business Manager, West BBDO Devri Beckett, Group Project Manager, West BBDO Desiree Townsend, Group Business Affairs Lead, West BBDO Michele Tonogan, Business Affairs Specialist, West BBDO Harvey Lewis, EVP Senior Broadcast Consultant, West BBDO John McNally, Associate Copywriter, Critical Mass Shannon McEvoy-Halston, SVP, Strategy, Critical Mass Kaitlyn Mason, Strategy Director, Critical Mass Alexis Rosenthal, Associate Strategy Director, Critical Mass Amanda Lang, Associate Strategist, Critical Mass David Matzker, VP, Client Partner, Critical Mass Cindy Gapinski, VP, Client Partner, Critical Mass Elisabeth McMenamy, Senior Account Director, Critical Mass Melissa Morales, Account Director, Critical Mass Lisa Del Castillo, Senior Project Manager, Critical Mass Sarah Sehgal, Project Coordinator, Critical Mass Kristina Tikhonova, Associate Program Director, Critical Mass Jessica Everington, Project Manager, Critical Mass Alonso Aguilar, Project Coordinator, Critical Mass Nancy Rojas, Associate Technology Director, Critical Mass Simon Mealing, Associate Technology Director, Critical Mass Miguel Molina, Associate Creative Engineer Director, Critical Mass Diego Balmaceda, Developer, Critical Mass James Ty, DevOps Engineer, Critical Mass Showayne Johnson, Quality Assurance Specialist, Critical Mass Pedro Ramos, Senior Product Engineer, Critical Mass Andrew Tucci, Director of Brand Production Juliet Diamond, Executive Producer Tommy Costello, Senior Producer, OTP Marinna Breda, Producer, OTP Alexander Gill, Associate Producer, OTP Devon Mackay, Asset Manager, OTP Sahar El-Kadri, Producer, OTP