WORK FOR GOOD CUT - ALTERNATIVE
Single (2026)
WORK FOR GOOD CUT - ALTERNATIVE (Single)
The Art of Saving Food - ACLI
No profit
Shortlist
| Title: | The Art of Saving Food |
|---|---|
| Brand: | ACLI |
| Product/Service: | No profit |
| Client: | ACLI Roma |
| Entrant Company: | BBDO Italy |
| Agency: | BBDO Italy |
| Production Company: | Fulcro Lucem S.r.L. |
| Editing Company: | Fulcro Lucem S.r.L. |
| Sound Company: | Fulcro Lucem S.r.L. |
| Creative Director: | Chief Creative Officer: Luca Cortesini |
| Release Date: | 2025-12-07 |
| Duration: | 02:00 |
| Individual Credits: | Chief Creative Officer: Luca Cortesini |
| Individual Credits: | Executive Creative Director: Gabriele Caeti |
| Individual Credits: | Creative Director: Giorgio Fresi |
| Individual Credits: | Creative Director: Lorenzo Marzetti |
| Individual Credits: | Copywriter: Francesco Biondo |
| Individual Credits: | Art Director: Tancredi Coco |
| Individual Credits: | Head Of Digital Planning: Laura Fratini |
| Individual Credits: | Community Manager: Martina Ossani |
| Individual Credits: | Strategy Director: Marco Mammino |
| Individual Credits: | Strategic Planner: Giulia Maggio |
| Individual Credits: | Strategic Planner: Chiara Culivicchi |
| Individual Credits: | Account Supervisor: Elisabetta Destro |
| Individual Credits: | Project Manager: Erika Nardini |
| Individual Credits: | Production Director: Gianmarco Cannone |
| Individual Credits: | Production Assistant: Claudia Mastrogregori |
| Individual Credits: | Director & Director of Photography (DOP): Nicolò Ballante |
| Individual Credits: | Gaffer: Samuel Salvadori |
| Individual Credits: | 1AC: Federico Rao |
| Individual Credits: | Production Sound Mixer: Andrea Guarracino |
| Individual Credits: | Production Designer: Flaminia Gaetani |
| Notes for Judging: | Italians rank first in Europe for food waste, with 555.8 grams wasted per person every week, much of it coming from hotels and restaurants, where around 4 million tonnes are wasted every year. Although ACLI Roma, one of Italy’s largest social organizations, was already recovering surplus food independently from local food markets, no official body had ever been appointed to recover surplus from the hospitality sector. With The Art Of Saving Food project, we brought this gap to the attention of some of Italy’s most influential political figures, including the Mayor of Rome, leading to a historic result: ACLI was officially tasked with recovering surplus food from Rome’s hotels and redistributing it for social purposes, increasing food saved by 15% compared to the previous year. |
| Additional Credits: | M.u.a: Chiara Lombardi Stylist: Sara Agliocchi Editor&Colorist: Andrea Catini Assistant Editor: Emanuele Barbieri |
JPG
JPG
MP4
2m:00s