COMMUNICATION CUT - ALTERNATIVE

Rare Tear – Danny Trejo vs. McSpicy - McDonald’s
McSpicy®

Shortlist

Title:	Rare Tear – Danny Trejo vs. McSpicy
Brand:	McDonald’s
Product/Service:	McSpicy®
Client:	McDonald’s Promotions GmbH & Co. KG
Entrant Company:	Scholz & Friends
Agency:	Scholz & Friends
Production Company:	27km
Creative Director:	Florian Ludwig (Copy), Mark Räke (Art)
Release Date:	2025-10-01
Individual Credits:	Stijn Mentrop-Huliselan (Vice President & Chief Marketing Officer)
Individual Credits:	Julian Grießl (Senior Director Marketing)
Individual Credits:	Stephanie Vittoria Jaeger (Senior Manager)
Individual Credits:	Jan Fabian (Manager)
Individual Credits:	Matthias Spaetgens (Chief Creative Officer)
Individual Credits:	Christian Kroll (Managing Director Creation)
Individual Credits:	Steffen Behrends (Managing Director)
Individual Credits:	Thomas Mathew (Executive Creative Direction)
Individual Credits:	Paul Grüner (Senior Art Director)
Individual Credits:	Haiko Meyer (Senior Copywriter)
Individual Credits:	Manuela Strauß (Account Director)
Individual Credits:	Ilyas Ay (Account Manager)
Individual Credits:	Niklas Boos (Junior Account Manager)
Individual Credits:	Jonathan Faerber (Head of Strategy)
Individual Credits:	Carina Grendel (PR Manager)
Individual Credits:	Luise Klingenberg (PR Manager)
Individual Credits:	Shari Gerigk (Junior PR Manager)
Individual Credits:	Axel Doepner (Head of TV)
Individual Credits:	Nele Annett Herrmann (Senior Art Buyer)
Individual Credits:	Ben Kleemeyer (Senior Creative Planner)
Additional Credits:	Julia Deutschen (Senior Strategy Consultant) Paul Grüner (Photography) Realisation Hub (Print Production) Christian Schäfer (Senior Retouch Artist) Malin Daur (Junior Retouch Artist, Product Photography) Tobias Luenebrink (Project Manager) Tim Kopietz (Production) 27km (Film Production) Tim Beblo (Executive Producer) Andreas Heidenreich (Producer) Paul Scholten (Producer) Max Junk (DoP) Amy Rose Sander (Director) Sara Bonfilio (Editor, Colorist, Sound Designer) OMD Germany (Media Agency) Anna-Theresa Thole (Executive Client Service) Sharon Cronin (Group Manager Creation) Vanessa Thiel (Senior Creative Campaign Manager) Manuel Schenzer (Junior Creative Campaign Manager) Ann-Kathrin Kleinhenz (Managing Partner) Sparks (Consulting Agency) Kathrin Heinemann (Managing Partner) Matthias Bauss (Managing Partner & Co-Fouder)