WORK FOR GOOD CUT - TV/CINEMA
Single (2026)
WORK FOR GOOD CUT - TV/CINEMA (Single)
Giving Blood Feels Like - Canadian Blood Services
Canadian Blood Services
Shortlist
| Title: | Giving Blood Feels Like |
|---|---|
| Brand: | Canadian Blood Services |
| Product/Service: | Canadian Blood Services |
| Client: | Canadian Blood Services |
| Entrant Company: | Diamond |
| Agency: | Diamond |
| Production Company: | OPC Production |
| Editing Company: | Nimiopere |
| Sound Company: | Stare Crazy, Pirate Sound |
| Creative Director: | Craig McIntosh, Jaimes Zentil, Hayley Mcostrich, Anton Mwewa |
| Release Date: | 2026-05-07 |
| Duration: | 01:48 |
| Individual Credits: | Haley Stefan - Executive Producer |
| Individual Credits: | Mark Graham - Head of Production, Video & Content |
| Individual Credits: | Rebecca Flaman - Managing Director |
| Individual Credits: | Colleen Kelly - VP, Group Account Director |
| Individual Credits: | Blair Weyersberg - Group Account Director |
| Individual Credits: | Carly Gilpin - Account Executive |
| Individual Credits: | Lori Davison - Chief Strategy Officer |
| Individual Credits: | Karlina Bear - VP, Strategy |
| Individual Credits: | Anya Petrova - Strategy Diector |
| Individual Credits: | Erin Banting - VP, Strategy |
| Notes for Judging: | Canadian Blood Services is on an ambitious mission to recruit one million new donors by 2030. So we set out to encourage people to experience what they get when they give, flipping the script for a category built on guilt. People don’t change their behaviour because they’re told to. They change because they feel something. As year 2 under the creative platform “Who's Saving Who?” we created a film that dramatizes the wonderful and surprising emotional benefits that await you after donating. In 90, 60, 30, 15, and 6 seconds, we expressed the feeling of being connected and held by community, showing what giving blood can feel like. |
| Additional Credits: | Colour - Time Based Arts VFX & Online - Untold Studios |
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