WORK FOR GOOD CUT - ONLINE VIDEO

Invisible Stain - Vanish
Bullying Awareness

Shortlist

Title:	Invisible Stain
Brand:	Vanish
Product/Service:	Bullying Awareness
Client:	Reckitt
Entrant Company:	BETC HAVAS
Agency:	BETC HAVAS
Production Company:	Vetor Zero/LOBO
Editing Company:	Vetor Zero/LOBO
Sound Company:	DaHouse Audio
Creative Director:	Juliano Almeida, Paula Junqueira
Release Date:	2025-02-14
Individual Credits:	CCO: Erh Ray
Individual Credits:	VP Creative Directors: Alexandre Vilela (Xa), Sophie Schonburg
Individual Credits:	Creative Team: Adriana Martins, Ricardo Montes, Maria Clara Cardao, Vinicius Oliveira, Marconi Filho, Kayna Michelin
Individual Credits:	Client Services Team: Andre Gomes, Paula Basso, Debora Bettoni, Vitoria Favaron, Gustavo Sampaio
Individual Credits:	Media Team: Erika Cabral, Gabriel Roveri, Guilherme Cesca, Leticia Gonzalez, Jessica Aono, Mateus Dias, Thiago Gama, Alexandre Ventura
Individual Credits:	PR Team: Fabiana Antacli, Natalia Oska
Individual Credits:	Strategy Team: Irina Didier, Nadia Cardoso, Bruno Souza
Individual Credits:	Content Team: Irina Didier, Natalia Moreno, Gabrielly Simiao, Carina Nascimento
Individual Credits:	Head of Production: Ana Paula Casagrande
Individual Credits:	Agency Producers: Bia Basilio, Priscila Moscovich, Paula Ferrari
Individual Credits:	Special Projects Director: Fernanda Segura
Individual Credits:	Editing: Luciana Nunes, Eduardo (Duba), Vitor Araujo, Arthur Carvalho
Individual Credits:	Motion: Caue Mendes, Arthur Carvalho
Notes for Judging:	Vanish, a brand known for removing stains, chose to shine a light on the ones it can’t erase alone: the stains left by bullying. To tackle this issue, we launched a short animated film during the back-to-school season, telling the story of a young boy who is bullied at school. It begins with a juice stain on his uniform, caused by a push in the cafeteria. As time passes, the stain transforms into a shadowy monster that grows stronger with every laugh and whisper, until someone finally sees him. The film was shared across streaming platforms, social media, and digital channels, building a 360° ecosystem supported by PR, creators, and social content. To deepen the impact, a dedicated website provided downloadable resources for parents and teachers, while the project culminated in The Invisible Stain, The Book – a physical, lasting expression of the idea, designed to help families and schools identify and discuss bullying. This sustained and layered approach delivered strong performance. The campaign generated nearly half a billion impressions, over 106 million completed views, and even got invited to be presented at UNESCO’s World Anti-Bullying Forum. By starting from a simple but powerful insight and consistently evolving it, the work demonstrates how creativity can shift perception, influence behaviour and drive measurable growth over time.
Additional Credits:	Production Company: Vetor Zero / LOBO Film Directors: Gabriel Nobrega, Pedro Conti New Business Director: Luiz Braga Projects Director: Marcia Guimaraes Project Managers: Rubia Elias, Carolina Gorga Editing: Eduardo Silva Motion Graphics: Luiz Ferreira Compositing: Diogo Girondi, Jose Eduardo Ambrosio Color Grading: Leticia Blanco Post-Production: Eduardo Silva, Ricardo Vaz Post-Production Coordination: Tatiana Caparelli Team Coordination: Rosangela Gomes, Ana Mendes, Nathaly Lopes Editing Assistants: Fabio Augusto, Isabela Balbo, Marcos Tavares Content Strategy: Mat Rodrigues Animatic: Marcio Guerra 2D Concepts: Marcos Felix, Joao Capoulade, Ivan Freire 2D Props: Wilson Panassi, Rafael Fernandes Game Development: Diogo Kalil 3D Team Coordination: Ana Mendes 3D Coordinators: Franck Falgueyrac, Diego Esteves Lead 3D Modeler: Tiago Mesquita 3D Modelers: Tiago Mesquita, Diego Esteves, Lucas Lira, Natan Zuanaci, Natan Ernani Lead Rigging: Rafael Dias Rigging Team: Rafael Dias, Rafael Shiva, Gabriel Nakata Lead Animation: Larissa Paz, Michael Maron Animation Team: Larissa Paz, Michael Maron, Camila Silva, Camila Fazolin, Andre Lorenzini, Chan Tong, Mendel Mendes, Fabiano Gama Rendering: Diego Esteves, Mauricio Pirillo Matte Painting: Ricardo Riamonde Lead Simulation: Luiz Duarte Simulation Team: Luiz Duarte, Eduardo Dutra LookDev: Diego Esteves, Tiago Mesquita, Lucas Lira, Mauricio Pirillo Sound Design Company: DaHouse Audio Composers: Lucas Mayer, Silvinho Erne Music Producers: Lucas Mayer, Silvinho Erne Mix & Sound Design: Lucas Mayer, Rodrigo Deltoro Executive Production: Lucas Mayer, Andrea Oliveira, Carol Masseti