WORK FOR GOOD CUT - PRINT (Outdoor)

The Restless Posters - Eletromidia
Resistant Posters

Shortlist

Title:	The Restless Posters
Brand:	Eletromidia
Product/Service:	Resistant Posters
Client:	Eletromidia
Entrant Company:	BETC HAVAS
Agency:	BETC HAVAS
Production Company:	Zaine Filmes
Sound Company:	Vox Haus
Release Date:	2025-03-08
Individual Credits:	CCO: Erh Ray
Individual Credits:	VP Creative Directors: Sophie Schonburg, Alexandre Vilela (Xa)
Individual Credits:	ECD: Marcelo Ribeiro
Individual Credits:	Regional ECD (Havas Latam): Marcelo Bruzzesi
Individual Credits:	Creative Team: Maria Clara Cardao, Cadu Bussad, Claudia de Sa, Stefano Azzellini, Sophia Montenegro, Gabriela Barreira
Individual Credits:	Client Services Team: Gabriela Mongiat, Gabriely Antero
Individual Credits:	Media VP: Erika Cabral
Individual Credits:	PR: Fabiana Antacli
Individual Credits:	Head of Production: Ana Paula Casagrande
Individual Credits:	Agency Producers: Beatriz Basilio, Andrea Carmassi, Tatiane Queiroz
Individual Credits:	Special Projects Director: Fernanda Segura
Individual Credits:	Print Production: Carlos Valeriano, Plinio Junior
Notes for Judging:	Women have been protesting for decades for equality – but their messages remain the same until today. In Brazil, posters from the 70s and 80s against violence and wage inequality still apply nowadays. In 2025, a woman is killed every 17 hours, and the pay gap is 25%. The only way to change this is by continuing to resist. Eletromidia, Brazil’s largest OOH media company, believes change begins in the streets. Throughout the years, the company has developed many ways to turn its billboards not only into tools for brands, but also for important issues of the society, like making the streets safer and respectful for women. So, this International Women’s Day (March 8), we brought those historic posters back – as symbols of ongoing resistance. We revisited rare 1980s protest photos by Rosa Gauditano, one of the few female photojournalists of that era. Inspired by those images, we brought back the same powerful phrases, now redesigned with a modern look and printed on durable, tear-resistant materials (high-density polyethylene), using UV-protected ink. Our billboards became tools of resistance: people could get hold of the posters and join the protest just meters away – on the same iconic streets where they were first seen decades ago. The posters were carried through the march, appearing on social media and in newspapers.
Additional Credits:	Printing company: Pro Solution Digital Production Company: Zaine Filmes Film Director: Adriana Alves Director Of Photography: Thiago Beck Executive Producer: Fernanda Segura Casting: Paula Marolo Research: Adriana Alves, Paula Marolo Editing: Luciana Nunes Motion: Arthur Carvalho Colorist: Guilherme Vila Sound Design Company: VOX HAUS Music Producer: Daniel Dalla Corte Project Director: Matheus Gugelmim Sound Design Client Services: Marina Pimentel Coordination: Dhienifer Souza Sound Designer: Cassandra Machado Mixing & Post-production: Cassiano Rathke