MOMENTS CUT - DIGITAL

The KitKat Heist - KitKat
KitKat

Shortlist

Title:	The KitKat Heist
Brand:	KitKat
Product/Service:	KitKat
Client:	Nestlé
Entrant Company:	VML UK
Agency:	VML UK
Creative Director:	Ryan McManus, Sanjiv Mistry, Christopher Joyce
Release Date:	2026-04-01
Individual Credits:	Neil Dawson - Global Chief Strategy Officer, VML
Individual Credits:	Ben Worden - Chief Strategy Officer, VML UK
Individual Credits:	João Caputi - Strategy Director, VML UK
Individual Credits:	Tim Boxall - Managing Partner, VML UK
Individual Credits:	Vicky Marlow - Business Director, VML UK
Individual Credits:	Victoria Thorniley - Senior Project Manager, VML UK
Individual Credits:	Loren Hargreaves - Global Account Lead, VML
Individual Credits:	Christina Miller - Chief Social Officer EMEA, VML
Individual Credits:	Hanri Le Roux - Lead Creative, VML UK
Individual Credits:	Nathan Burley - Lead Creative, VML UK
Individual Credits:	Mélanie Brinbaum - Nestlé Europe CMO, Nestlé
Individual Credits:	Rouven Lochmüller - Global KitKat Lead, Nestlé
Individual Credits:	Wael Jabi - Global Head of Marketing and Communications, KitKat
Individual Credits:	Oliver Gentsch - Head of Marketing Confectionery Europe, Nestlé
Individual Credits:	Vincent Vuadens - Global Head of Digital and Partnerships - KitKat and Confectionery, Nestlé
Individual Credits:	Greg Double - Creative Director Earned Strategy and Execution, Burson
Individual Credits:	Gabi Hunt - Director Media Relations, Burson
Individual Credits:	Fiona Baird - Associate Director Media Relations, Burson
Individual Credits:	Taj Reid - Global Chief Creative Officer, Burson
Individual Credits:	Sarah Brandon - Global Director Creative Excellence, Burson
Additional Credits:	Advertising Agency: VML UK Jonothan Hunt - Senior Creative Technologist Andrew Swain - Senior Social Director Isabel Evans - Senior Creative Amanda Chen - Senior Creative Melanie Valera - Editor Alberto Falcone - Editor Jacqui Stecher - Head of Art Sally Fiddes - Researcher Sarah Brighton - Researcher PR Agency: Burson Laura Kim - Global Executive Strategy Director Nick Boles - Senior Vice President Data and Intelligence John Hoh - Data and Intelligence Manager Fred Macleod - Managing Director Data and Intelligence Client: Nestlé Amy Anscomb - Global Social Media Manger Lucy Thomas - Social Media Team Lead Antonio Mellado San Gabino - Product Functional Owner Chiara Valsangiacomo - Corporate Spokesperson