EFFECTIVENESS CUT - PR

McNugget Caviar - McDonald's
McDonald's McNuggets

Shortlist

Title:	McNugget Caviar
Brand:	McDonald's
Product/Service:	McDonald's McNuggets
Client:	McDonald's
Entrant Company:	Golin
Agency:	Golin
Creative Director:	Meg Farquhar, Executive Creative Director
Release Date:	2026-02-14
Duration:	01:59
Additional Credits:	Alice Bodge, Supervisor, Brand Communications Amanda Mulligan, Director of Social Media Jennifer Healan, Vice President, U.S. Marketing Kate Day, Social Media Supervisor Liz Fernandez, Director, Brand Communications Nubia Murray, Senior Director, Brand Communications Nykia Scott, Manager, Brand Communications Stella Kleynerman, Social Media Marketing Manager (No longer at McDs) Victor Luis Garcia, Spc Visual Identity Paula Steenstra, Director Visual Identity and Packaging Taylor Pecko-Reid, Supervisor, U.S. Media Relations Savannah Hart, Brand Lead (Bodega) Amanda Davis, Global Social Lead (Bodega) Stacia Andrews, Senior Brand Lead (Bodega) Mike Vitiello, Head of Creative (Bodega) Allison Targonski, Project Manager (Brooklyn Bros) Alyssa Alamillo, Senior Manager (Golin) Amit Wadehra, Head of Digital (Golin) Anastasia Golub, Associate Designer (Golin) Angeline Fierro, Manager (Golin) Anna Bradsher, Senior Designer (Golin) Ariana Jones, Director (No longer at Golin) Arianna Percy, Associate (Golin) Ashley Wohl, Design Director (No longer at Golin) Brooke Carter, VP Director of Production (Brooklyn Bros) Calid Bowen, Director Creative Strategy (Golin) Casey Carpenter, SVP Executive Director (Golin) Charlotte Shea, Jr. Art Director (Golin) Ella Dubey, Designer (No longer at Golin) Gabrielle Nicoletti, Producer (No longer at Golin) George Bryant, Chief Creative Officer, Global (Golin) Georgia Rice, Senior Manager (Golin) Ginny Lewis, SVP Executive Director (Golin) Jennifer Honeycutt, Manager (Golin) Jocelyn Hachem, EVP Executive Director, Business Lead (Golin) Jorhan Cruz, Manager (Golin) Karin Buffie, Associate (Golin) Katie Sexton, SVP Executive Director (Golin) Kayla Avery, Sr. Manager (No longer Golin) Kimberly Baird, Director (Golin) Kyra Ferber, Associate (Golin) Laura Alexander, Sr. Manager (Golin) Meg Farquhar, EVP Executive Creative Director (Golin) Mia LoPresti, Sr. Associate (Golin) Michelle Busch, VP Director (Golin) Michelle Lee, Sr. Associate (Golin) Monique Hernandez, Creative Director (Golin) Passion Jackson, VP Director (Golin) Rhamer Bernardez-Puccio, Manager (Golin) Rob Tate, Sr. Manager (Golin) Ron D’innocenzo, Chief Creative Officer, North America (Golin) Ruth Burotte, Manager (Golin) Ryan Rasmussen, SVP Analytics (Golin) Sarah Spillie, VP Director (Golin) Scott Kosiorek, SVP Production (Brooklyn Bros) Sebastian Bryks, Manager (Golin) Shadab Wajih, Sr. Manager (Golin) Shane Ramsey, Manager (Golin – no longer at Golin) Trent Kadin, Associate (Golin) Zach Tarvin, Director (Golin)