COMMUNICATION CUT - STRATEGY

Shadow Sponsor - La Roche Posay
La Roche Posay Anthelios

Shortlist

Title:	Shadow Sponsor
Brand:	La Roche Posay
Product/Service:	La Roche Posay Anthelios
Client:	La Roche Posay
Entrant Company:	McCann Paris
Agency:	McCann Paris
Production Company:	Craft Paris
Editing Company:	Craft Paris
Sound Company:	Benzéne
Title:	Shadow Sponsor - case film
Title:	Shadow Sponsor - Hero film
Release Date:	2026-04-03
Additional Credits:	La Roche-Posay Global General Manager: Alexandra Reni-Catherine Global Deputy General Manager Marketing: Alexia Papadopoulos Global Marketing & Content Director: Emmanuelle Derudder Global Marketing Director: Thibault Prat Senior Manager of Global Advocacy & Influence & Partnerships: Chanelle Fairweather Global Brand Engagement Director: Manon Cardiel Global Content & Campaign Manager: Àlvaro Coralles Global Content & Group Manager: Jean-Denis Chevillot Global Brand Image & Communication Director: Julien Winterberger Product Marketing Axis Director: Claire Mizzon McCann Paris CEO & President: Charlotte Franceries Chief Creative Officer: Julien Calot Executive Creative Director: Farah El Feghali Creative Director: Clément Le Bars Senior Art Director: Philippe Puech Art Directors: Manon Gicqueau, Shania Lim Le Tong Junior Art Director: Ikram Gomina Creative Support: Luis Panzano Soler, Ngân Hà (Nina) Phạm Account Management Business Lead: Pascal Botino Account Director: Flore Ricaud Account Manager: Charlotte Sensay Account Executive: Gabrielle Eustache Specialties Creative Excellence Manager: Alice Reindlova EVP of Commercial Development, Truth Central: Gideon Wilkins Head of Digital: Pierre-Jean Bernard Head of Content Studio: Benoît Morin Head of Influence: Samantha Pasculli Head of Planning Strategy : Nicolas Skouras Social Media Director: Caleb Fechtor Content Maker: Praveen Datchinamourtty AI Specialist: Jean-Marc Legendre Strategist: Alice Donati, Elouene Bennadjema Influencer Manager: Vérane Lebrun, Léa Testut Production & Post Head of Production: Thibault Blaque-Belair Head of Post-Production: Martine Ferey-Yussourou Executive Producer: Antonin Romeuf Post-Producer: Gaétan Le Goff Head of Print Production: Cathy Argaz Head of Art-Buying: Agathe Lis Art-buying: Caroline Berton Film Director: Per-Hampus Stålhandske DOP: Ian Rigby Editor: Benjamin Bouchard Colorist: Bouba Konate Music Music Composition (PR Film): Antoine Cerbère Music Composition: Benzene, Gregoire Musso, Nicolas Bruneau Music Composition (TVC): Capitaine Plouf Photography & Production Photographer: Emiliano Granado Line Producer: Laurène Furlan Production Coordinator: Salomé Drach Production Service — Resistance Films EP: Yann Henric Producer: Lauren Marrero PM: Theresa Marth Crew Gaffer: Michael Cruz Grip: Shun Goldin 1st AC: Richard Hilton Art Director: Kris Starr Davila Stylist: Stacy Lauwers Makeup: Anne Turk Hair: Cole Morris