WORK FOR GOOD CUT

The Missing Managers - Xbox
Football Manager Product Launch

Shortlist

Title:	The Missing Managers
Brand:	Xbox
Product/Service:	Football Manager Product Launch
Client:	Xbox
Entrant Company:	McCann London
Agency:	McCann London
Production Company:	Somesuch
Editing Company:	The Assembly Rooms, Rascal, No.8
Sound Company:	The Assembly Rooms, Rascal, No.8
Creative Director:	Jim Nilsson, Jacob Bjordal
Release Date:	2025-11-12
Individual Credits:	Javi Campopiano
Individual Credits:	Danilo Boer
Individual Credits:	Emiliano De Pietri
Individual Credits:	John Bleeden
Individual Credits:	Jim Nilsson
Individual Credits:	Jacob Björdal
Individual Credits:	Jack Stoten
Individual Credits:	Connor Wynn
Individual Credits:	Ben Conway
Individual Credits:	Lauryn Raymond
Individual Credits:	Vitor Piza
Individual Credits:	Lexie Hoskins
Individual Credits:	Mel Arrow
Individual Credits:	Katie Edwards
Individual Credits:	Tom Oliver
Individual Credits:	Jasmine Wallace
Individual Credits:	Angelica Elvy
Individual Credits:	Sasha Semple
Individual Credits:	Alex Passingham
Individual Credits:	Alisa Zervas
Notes for Judging:	Missing Managers is a truly groundbreaking transformation of how football management talent is discovered, developed, and supported. It’s an innovative solution to one of the sport’s most urgent issues – the lack of female managers. It creates a new pathway into a career, built not upon real-world experience and connections, but gaming skills. Turning an entertainment product into a recruitment platform, with the potential to change lives and the future of football forever. Developed with experienced managers and professional clubs, it’s a commitment that provides a first-of-its kind opportunity for not just one, but many, women.
Additional Credits:	Alice Reindlová Stuart Casey Dennis Olson Jordan Crankshaw Ellery Wooff Mohan Gehlot Phoebe Kite Rob Cottingham Harry Ako