COMMUNICATION CUT

Let's End Fast Tech - Back Market
refurbished electronics e-commerce

Shortlist

Title:	Let's End Fast Tech
Brand:	Back Market
Product/Service:	refurbished electronics e-commerce
Client:	Back Market
Entrant Company:	Marcel Paris
Agency:	Marcel Paris
Production Company:	Les Artisans du Film
Editing Company:	Les Artisans du Film
Creative Director:	Clément Séchet
Release Date:	2025-04-07
Individual Credits:	Co-CEO: Pascal Nessim
Individual Credits:	Co-CEO and CCO: Youri Guerassimov
Individual Credits:	Co-CEO and CCO: Gaëtan Du Peloux
Individual Credits:	Creative Director: Virgile Lasalle
Individual Credits:	Creative: Maxime Cavigny
Individual Credits:	Creative: Benoit Vangilve
Additional Credits:	Additional credits from Marcel Creatives: Florian Portero, Naim Souilem, Robin Lassalle, Laura Cepa, Morgane Prottengeier Strategic Planner: Thomas Cleret Managing Director: Sébastien Jauffret Associate Director: Barbara Cruchet Group Account Director: Quentin Seguret Account Manager: Alexis Mouchot Head of Social Media: Charlotte Giraud-Charreyron Social Media Creative Lead: Calliste Garrabos Social Media Manager: Gabriel Hermelin Layout Artists: Mathieu Andrieu, Christophe Gillon Print Producer: Suzanne Pereira Diaz Motion Designers: Julien Taillez, Sorya Lepage Creative Maker: Antoine Porcheray Film Craft credits (iconographic research & film production) Iconographic Research: Aurélie Hyson, Pascaline Blanchecotte Editing: Pascaline Blanchecotte Motion Design: Pierre-Yves Rambaud (L'Oeil du Tympan) Color Grading: Nicolas Lossec (L'Atelier Post-production) Production: Sixtine Busetti, Valéry du Peloux Back Market team: Chief Marketing Officer : Joy Howard Executive Creative Director : Dan Brill Interim Executive Creative Director : John Goodwin Creative Director : Pierre Mottais Head of Brand Activism: Nina Quellier Activism Project Manager : Léonie Vigier Senior EU Social Strategist : Diane Tamalet Senior Lead Creative Operations : Hannah Laloum Expert Global Editor : India Blue Global Communications & PR : Graham James Head of EU Public Relations : Marine Libaud Director Global Brand : Woody Wright Head of EU Marketing : Alexandra Brandt Head of Marketing Spain : Marta Castillo Sampedro Brand project manager Spain : Gina Valdivieso Head of Marketing US : Amanda Michel Expert Marketing Manager US : Bridie Mcphie Head of Marketing FR : Quentin Vandegucht Brand project manager France : Camille Watine Head of Marketing UK : Luke Forshaw Senior Lead Copywriter : Clare Austen-Smith Copywriter FR : Amélie Cabelguen Copywriter DE : Michael Jahn Senior Brand Video Content Creator : Jeremy de Masi Senior Lead Media : Meryl Teste Senior Media Project Manager : Jana Rickert, Adèle Simon Media Campaign Planner : Capucine Courgenoux Sound Design & Music creation : Midi Agency