WORK FOR GOOD CUT - PR

Vehicle of Hope - Caritas
Humanitarian aid

Shortlist

Title:	Vehicle of Hope
Brand:	Caritas
Product/Service:	Humanitarian aid
Client:	Caritas Sweden
Entrant Company:	Differ
Agency:	Differ
Production Company:	Colony
Creative Director:	Johan Gustafsson
Title:	Vehicle of Hope case film
Release Date:	2025-05-04
Individual Credits:	Johan Angantyr, Creative Director
Individual Credits:	Markus Ahlm, Creative Director
Individual Credits:	Peter Brune, Secretary General
Individual Credits:	Nathalie Besèr, Communications Director
Individual Credits:	George Jaraiseh, Photographer
Individual Credits:	Anton Asfar, Secretary General
Notes for Judging:	The humanitarian aid organization Caritas operates ten healthcare clinics in Gaza and employs a staff of 126. During the war in Gaza, Israel has blocked the entry of humanitarian and medical aid. The Israeli government is still preventing most of the medical aid needed in Gaza from entering. Children suffer from illnesses that could be prevented and treated with proper care. Children’s dignity and right to medical care are protected in the UN Convention on the Rights of the Child, and must always be respected. Caritas set out to draw the world’s attention to the fact that humanitarian aid is being blocked, and that children are the hardest hit. By raising public awareness of the issue through earned media, Caritas sought to advocate for the Israeli government to allow life-saving aid into Gaza. Our idea was to draw attention to the severely restricted aid to Gaza by converting Pope Francis’s popemobile into a mobile clinic for children in Gaza. Cardinal Anders Arborelius delivered the proposal to Pope Francis in November 2024. Pope Francis blessed the initiative in his last months. We located a popemobile Pope Francis had used during a visit to the West Bank. Before the refitting of the popemobile was completed, Pope Francis passed away. Since we didn’t know if the next Pope would support the initiative we pitched the story to The New York Times before the conclave. It was published on May 4, 2025, one week after Pope Francis’s funeral. The media coverage was global and massive. In November 2025, the converted popemobile was unveiled to international media in Bethlehem. The initiative became global headlines a second time. The Vehicle of Hope will reach 200 children per day with treatment, vaccines, and medical supplies, including oxygen and monitoring equipment. The Vehicle of Hope has been blessed by two Popes, raises public awareness, and advocates for the Israeli government to allow life-saving aid into Gaza. The Washington Post and The Jerusalem Post contacted Israel’s president for comment on the Pope’s wish for humanitarian aid to Gaza. The initiative has since its launch inspired other NGOs to build seven more mobile clinics. All awaiting permission to enter Gaza. Dialogue to secure access to Gaza is ongoing with members of Trump's Board of Peace. The initiative has reminded people around the world of children's right to humanitarian aid, regardless of faith. Earned reach: 70 billion Articles: 5.600 TV & radio: 2.900 Social echo: 64.600 Mentions: 109.000 Engagement: 1.71M Published in 203 countries Earned media value: $648 million Source: Meltwater